Vice-President of the Federation of Trade and Services member of the MEGC, Abid Kabadi is a jurist who accumulates more than thirty years of experience in the Legal sector . He was for 10 years head of the legal division of the ONA, the ancestor of the royal holding SNI. He is the founder of the consulting and legal support firm, jurists-Consulting Partners.


Legal Counsel

Specialist in Mystery Shopping and Customer Experience, franchisor and business strategist, Claire Bopshetty-Scott launched his franchise dedicated to the Mystery Shopping. In 2016, Claire wrote and published her own book  » Thrive With The Hive « Which presents its Point of view on customer excellence.

Claire Boscq-Scott

General manager Busy Queen Bee

Holder of a BTS in agriculture, Karim TAZI has trusted his instinct at 24 years and has embarked on the world of textiles that he never left again. He created Marwa, the leading Brand  of « High Street Fashion » in Morocco by collecting International team of designers around a fast fashion concept Backed up by a production plant.

Karim TAZI

Marwa and president of the AMITH

Ex-Minister, Entrepreneur, Business-Angel, Media man, Moncef Belkhayat is graduated from ISCAE began his career in the field of sales & marketing before climbing the ranks and reaching high positions of responsibility until he was appointed Minister of Youth and Sports in 2009. Since leaving the administration, he has focused on the development of holding operations in logistics and the media.


Vice-President of the Region of Casablanca-Settattat

Based in Dubai, Omar Al-Haza’a Is the founder and CEO of Arabia Franchise, the 1st portal for opportunities franchise in the Middle East region. He is one of the most influential entrepreneurs in the MENA franchise industry. Today, with more than 100 regional and international brands, Arabia Franchise offers one of the best positive of franchises and business opportunities.


Founder & Chief Executive Officer of Franchise Arabia

Specialist in market and media studies with more than 15 years of research experience with several Large companies operating in the telecom sector, food industry, media, consulting… Nabil Abouzaïd Presides over the Moroccan and Algerian subsidiaries of the international IPSOS firm.


General manager of IPSOS

Graduate of the Institute of Political Studies of Lyon

More than 20 years of career in the field of prefabrication prestressed concrete

President of the Moroccan Association of concrete industries from 2010 to 2012.


Executive Vice President SADET

With his own personal experience of buying and operating three franchises, Adly has accumulated highly valuable knowledge and expertise within this field. Adly now heads up Prestige Franchising Limited, specialising in UK and international franchising, he has a particularly strong network within the Middle East.


General Manager of Prestige Franchising Limited

Engineer graduate of the National School of engineing  in Paris, Adil Douiri Co-founded the first Business Bank of the kingdom, Casablanca Finance Group – CFG group today. Executive member of the Istiqlal party and founder and president of the Alliance ofs economists Istiqlaliens, he was Minister of Tourism of Crafts & social economy.


Economist and Former Minister

Winner of the ENCG Settat, Hazim Sebbata Led several companies in various activities before taking over the general management of Cash Plus. He was president of the Centre for Young Leaders (CJD). It is certified by the program Workplace Success of the FondaMorocco (Education For Employment) and mediator by the Euro-Mediterranean Centre for mediation and arbitration ECS.



General manager of Cash Plus

With almost twenty years in the field of consulting, Nawal khayatei Has a good experience especially at Valyans Consulting where ElHe has been associate director since 2008. She has been involved in the management of large-scale projects in the field of organizing and setting up information systems.


Associate Director Valyans

This finance specialist who made his first arms in the Price Waterhouse is the general manager of Retail Holding which specializes in the distribution activities, notably through the operation of the Carrefour brands MarketCrossroads, Atacadao, Virgin, KIABI as well as the Burger King fast food brand.


Director General of Retail Holding

Olivier is the CEO of Franchise World Link, an International Master Franchise Broker that connects investors with Franchisors in 40 countries around the world. Olivier is French and has worked in Latin America, Europe, Africa and Asia for more than 25 years in various sectors and mainly agribusiness, logistics and franchising.

Franchise World Link


General Manager of Franche World Link

Based in Istanbul , head of international sales department at COLIN’S which owns more than 750 stores worldwide and looking forward to increase this number untill 1000 by the end of 2023. Mr Saygın is well versed in international sales management due to  his 15 years of experience with international brands like ( PUMA , LOTTO ) And other turkish brands.


Saygin Emeksiz

Director of International Sales at COLIN’S

Mr. EmadEldine Abdalla is a multi-faceted retailer, expert in investment and project management, having achieved through his long years of collaboration with the largest groups and internationally known brands, to build a reputation as an expert recognized in the retail and shopping malls industry, also thanks to his architectural training at the prestigious Harvard University. Mr. Abdalla has surrounded himself with a team of retail pioneers in Morocco to give the COBRA project all the chances of a meteoric success. So that our collection can meet the requirements of the most sophisticated fashionistas as well as the largest portion of customers with more conservative tastes, we decided to engage with a team of experienced and talented Italian stylists.

EmadEldine Abdalla

General Manager MULTICOBRA

Dr. Mohammed Duliem AL-Qahtany  is  an  associate professor of international  business  management  at King Faisal University, college of management sciences and planning. He was a chairman of law department for two years, and he works as a consultant for numbers of private and public Gulf organizations in the field of Management, International business, Globalization, Foreign investments, Training,  Global  Marketing, Human  Resource  Management. He is an expert of Franchising  and the founder of Go Get Franchise and board member of SFA Saudi Franchise Association  and Exporting. Furthermore, He is the author of a number of Arabic books called: (1. International Blocks and the challenge facing Arabic countries, 2. Franchising, 3. Human resource management, 4. Organizational technology change), and he is an  economic  analytical and  writer. He was  a vice chairman of Training and Saudization committee  in Al-hassa chamber of commerce, one of the secretary general members for Arab Marketing Association, and part-time consultant for Arab authority for Agricultural Investment and Development.  Recently, He was selected this year 2013 in the Middle East as a member of Who’s Who.

Mohammed Duliem AL-Qahtany

Associate Professor of Business Management

Zeina Younane is the Owner of EB Holding, Switzerland, Owner and Chief Executive Officer of Bioswiss SAL, Lebanon. Younane is specialised in management and is passionate about beauty and always eager for innovation in this sector. She is a great leader and has awe-inspiring interpersonal skills. She is aggressive in her marketing strategy and is well known for her motivational skills and drive. She is always up to date with new technologies and thrives on keeping the business at its highest standards.

Zeina Younane

Owner and Chief Executive Officer

Mr. Sghir Bougrine, Moroccan, born in 1964, having studied in Paris, before flying to Amsterdam for management studies in human resources while working in a multinational agribusiness distribution. Although he started as a simple employee, Mr. Sghir Bougrine will climb the ladder until he reaches the top management of the company. Over time, the idea of ​​returning to the country and starting one’s own business is increasingly present. In 1995, Mr. Bougrine followed a training course in the ice cream industry while multiplying trips to Italy (the Mecca of ice-cream artisans). After returning to Morocco at the end of 1996, Mr. Bougrine starts trading in ice cream, he creates the company « STARGEL », a unit for importing and distributing ice-cream and pastry products. During the same year, he and his sister launched his first ice-cream cafe located on Moulay Youssef Boulevard. Success is immediate. This experience will be an opportunity for him to mature his concept and find the keys to revolutionize the codes of consumption of ice cream in Morocco.

Sghir Bougrine

General Manager VENEZIA ICE

Law and Communication & Marketing graduate. Aminata Sakho worked as a Business jurist in Paris in two big
international groups such as Packard Bell, Universal Music, then as Marketing consultant in the development of cosmetics brands destined to Sub-Saharian women. Passionate about Marketing and brand strategies, she is interested in Franchise development in Africa starting her different missions about developping multiple markets and products in Senegal, Ivory Coast,
Democratic Republic of Congo, Republic of Congo. In 2017, she created Afric Franchise Solutions, to accompany franchisers and franchisees for a better development in Subsaharian Africa. In partnership with the Minister of Trade & PME of Senegal, PME direction, Agency of development and mentoring for PME of Senegal, and the group Ecobank, she intiated the organisation of Afric Franchise Expo, the first franchise forum in Sub saharian Africa. The event will take place in Dakar in November 2018. Africa Franchise Solutions launched Africa Franchise Online, the first online platform fully dedicated to franchise development in Africa, a preview of the website will be presented during the Franchise & Retail Forum : April 13 & 14 in Casablanca..

Aminata Sakho

General Manager Afrique Franchise Solutions

Senior Executive in the first company of display during the 70s. In the beginning of the 80s, Frédéric Morlier decided to go on his own, creating the painting workshop in letters « PANO » in the suburbs of Bordeaux. In 1987, he created the first PANO Boulevard Gorard à Bordeaux-Le Bouscat, and very soon after, in 1988 he created a second PANO à Bordeaux-Bèlges. And later, in 1989,he lauched the network PANO. Starting 2006, he focused on the development of PANO internationally.

Frédéric Morlier

General Manager Pano Sign’ Service

Mohamed Talal Lahlou, entrepreneur & consultant. ASTON Business School, Birmingham, UK Graduate in 2008
Graduated in 2009 from ESCP Europe, his graduation thesis theme was : « Can we think of an Islamic economy » Founder of the organization MySchool in 2008, Leader in homeschooling support Professor of strategy & management in High-Tech, ESIG, ILCS.

Mohamed Talal Lahlou

General Manager My School

Yasser EL BERMAKI is a ENCG Settat & Université Québec Trois Rivières Graduate. He started his career in 1999 as sales manager in the Group Dextra Maghreb specialized in Maritime transport. In 2004, he joined the group Total as Sales Director of industrial sales. In 2009, he joined the Spanish giant SIMON specialized in the manufacture of the electric equipment as sales & marketing director in charge of North & West Africa. He was named, afterwards, as Chief Executive of the Holding Imperial Invest. He was a major actor in setting up a new strategy of the group through introducing new brands in the Moroccan market.

Yasser El Barmaki

General Manager point S

This Marketing & Strategy specialist, Audencia Business school graduate, made her debuts in the prestigious groups L’oréal & Centrale Danone Maroc. She, later, decided to take the challenge in a world usually reserved for men, and took with success the general direction of the group GlassAuto Express. Thanks to her new bold vision , the group is today a leader in the automotive glazing market with 50 repair centers and the mobile service with almost 30 workshops.

Hind Laymouni

General Manager GlassAuto Express

BRITOSH WORKSHOP is a high level educational institution for the English Language accredited by the Cambridge University in London and established 10 years ago in Casablanca by Mr. Thami Benboujida. A real success story who teaches english, a very popular & accessible language since the BRITISH WORKSHOP now has nearly 3000 students and 4 centers across the Kingdom : 2 in Casablanca (Zerktouni/CIL) , one in Rabat (Hay Riad), and one in Mohammedia, in addition to a central office in London. Our institution is greatly recommended by our many partners such as : 2M, Sofitel, Shell.

Thami Benboujida

General Manager British Workshop

Chief executive of the group LA FONDA since 2013, Technical Director of the group LA FONDA from 1998 to 2013, Food industries engineer in Meurice Anderlecht in 1998, Baccalaureate in mathematical sciences in AL JABR in 1994 . Some landmarks :

  • Management & structuring of production in group LA FONDA since 1998
  • Foundation of the department research & development in 2003
  • Migration of the production unit to a new ultra modern site in SAPINO 2012-2014
  • Set up of a production management system with SAP in 2015
  • Set up of a quality management system IFS V6 in 2017
  • Step to externalize in 2018.

Taoufik Benboubker

General Manager La Fonda

Marketing & Communication Director of the group LA FONDA for 15years, Baccalaureate of Economic & Social sciences from Lycée Descartes in 1996, Marketing & Communication graduate from IIHEM (International Institute for Higher Education) in 2002 Some Landmarks : éveloppement et conception des supports de communication internes et externes.

  • LA FONDA sales points’ Management & structuring
  • Implementation of the group’s communication policy
  • Implementation of the marketing strategy, positioning, and image of the group
  • Management of the group’s visual identity modification.

Imane Benboubker

Marketing & Communication Director La Fonda